Company history
27 YR
Annual Outpu
15M pcs
Export Volume
NO'1 in China
Global Team
4000 +
ABOUT ELLAI
ELLAI Sanitary Ware, since 1999, has been focusing on providing products for internationally renowned brands, and has passed the quality standard certification of Korea, the United States, Australia, the European Union and other countries and regions, and its products have spread all over the major developed countries and regions in the world. The annual output of sanitary ceramics is 15 million pieces, and the export volume ranks first in China (statistics of China Sanitary Ceramics Association). According to customs statistics, one out of every five toilets sold in the American market comes from us,One out of every three toilets sold in the Australian market comes from us.
Foundation and Global Beginnings
In 1999, Meng Linglai acquired Star Ceramics and established Tangshan Monopy Ceramics Industry, marking the beginning of private operation. During this period, the company built a gas-fired tunnel kiln, introduced a modern financial management system, and entered international markets through the Ceramic Expo. Continuous casting technology and Korean KS certification further improved production efficiency, raising the product qualification rate to over 90%.
Expansion and Innovation
Monopy expanded its manufacturing footprint through factory acquisitions and the construction of new production bases. Resin molds, employee training systems, and a dedicated testing and inspection center were introduced to strengthen manufacturing quality. Meanwhile, the company broadened its customer base across Europe, North America, and Australia and began developing water-saving sanitaryware.
Technology and Brand Development
The company achieved a major technological breakthrough with the development of a 3-liter ultra-low-water-consumption toilet in 2009. In 2011, the ELLAI brand was established in Shanghai, alongside the independent development of self-cleaning glaze technology. Lean management, automated glazing robots, and deeper integration of digital systems laid the foundation for modernized production.
Intelligent Manufacturing Transformation
Monopy successfully developed high-pressure casting technology and became a national leader in sanitaryware exports. CNAS certification further strengthened its quality assurance capabilities. With the construction of the fourth factory, the introduction of Italian high-pressure casting equipment, automated warehousing, and the SAP management system, the company entered a new era of intelligent and digital manufacturing.
Global Leadership and Green Transition
By 2019, annual production capacity had reached 8.5 million pieces, while the company maintained its leading position in exports and officially launched ELLAI to a broader market. From 2020 onward, Monopy accelerated its green transformation through waste-porcelain recycling, clay reuse, electric forklifts, photovoltaic power generation, and advanced wastewater purification systems.
Circular Manufacturing and Zero-Carbon Vision
Monopy continued to improve wastewater recycling, expand high-pressure molding technology, and upgrade kiln systems to reduce natural gas consumption. Green electricity projects and energy-saving technologies are being further developed to increase the proportion of renewable energy, advance carbon-neutral manufacturing, and support the company’s long-term goal of zero-carbon production.
ELlai conce
We master objects, Not be mastered by them
Urban development has provided a richer material foundation, but it has also brought significant pressure and anxiety.
Lost in an overwhelming array of choices, we begin to question inwardly. By understanding our true needs and finding the right sense of proportion, we can learn to master things—rather than be mastered by them.
Industrial Green Energy Technology
Clean Treatment Technology For Sewage
BOCP Ceramic Sewage Purification System: It includes a series of equipment such as BOCP treatment tanks, reclaimed water purification systems, and sludge settling systems. Currently, the equipment has been installed and commissioned successfully, capable of recycling 70% to 80% of the sewage into clean water every day, with the remaining concentrated water also being recyclable. It achieves truly zero discharge or minimal discharge. This project is located at Mengpai Ceramics No.3 Factory. Its sludge settling and wastewater recycling technologies are pioneering in the industry. The system operated well in 2024 and will be promoted and constructed in other factories in 2025.
The recovery of polishing water. This project directly uses the polishing water for feeding into the mill, which can reduce water consumption and reduce the pressure on the wastewater station. 12,192 tons of wastewater and 291 tons of sludge are recycled annually.
Natural Gas Energy-Saving Equipment
Furnace: Currently, all the tunnel kilns of the company are long-distance wide-section tunnel kilns. The longest one reaches 160 meters (in Thailand), with a width of 4.8 meters and an effective loading height of 1.2 meters. It is the largest kiln in the industry. The energy consumption has decreased from the original 1100-1200 kcal/kg of porcelain to 750-800 kcal/kg of porcelain. As the main energy-consuming equipment of the ceramic factory, it has saved a large amount of natural gas.
High-pressure molding production process: The introduction and mass production of the high-pressure molding process have led to the replacement of the original plaster molds with the current microporous resin molds. The new microporous resin molds do not require the consumption of a large amount of natural gas to raise the overall temperature of the workshop and make the models dry, thereby saving a significant amount of natural gas. Moreover, the overall occupied area of the high-pressure molding process for the same production capacity is approximately 50% less than that of the original low-pressure molding process. As of now, the high-pressure molding process accounts for about 30% of Mengpai's total production capacity, and this process will be further promoted in the future.
Electric Energy-Saving Equipment
The project cooperated by our company and Zhongxin New Energy has been fully installed and commissioned, and successfully connected to the grid in the middle of 2024. With a total installed capacity of approximately 20 megawatts, it generates an average of 21 million kilowatt-hours of electricity per year, replacing 6,463 tons of standard coal annually. The total power generation in 2025 will reach 530 million kilowatt-hours, with a total standard coal replacement of 161,587 tons.
Currently, Mengpai's total power consumption has shifted from 100% purchased electricity previously to approximately 30% self-generated electricity, all of which is green electricity.
Petroleum Resource Energy-Saving Equipment
Since 2016, the company has invested a large amount of funds to gradually replace all 35 forklifts in the entire company from diesel-powered forklifts to electric ones. Based on the rough calculation of the usage frequency of our company's forklifts, each of the 35 forklifts consumes 25 liters of diesel per day, resulting in a total annual savings of 306,250 liters of diesel. This can effectively reduce the consumption and combustion of fossil fuels. In the future, we will further increase the renovation efforts for other vehicles, and by 2025, achieve the full electrification of all transportation vehicles. Factory One has already been fully electrified.