Our Story
Founded on decades of sanitaryware and home care engineering expertise, our brand
established its global strategicheadquarters in Singapore — a cross-border hub integrating Eastern aesthetics, Western industrial precision, global quality governance, and
international market standards.
We believe the home, especially the bathroom, should be an intimate, relaxing, and liberating sanctuary. Beyond premium bathroom aesthetics, we focus on home care and inclusive accessibility, creating safer, more comfortable, and dignified living experiences for all.
We embrace minimalism with quality and abundance with restraint. Through simple, rounded, and user-friendly original design, we avoid blind trend-chasing and focus instead on thoughtful functionality, refined craftsmanship, and emotional warmth.
Our mission is to create high-end, aesthetic, and human-centered home solutions through international design vision and rigorous manufacturing quality.
Backed by the strong manufacturing capabilities of our parent group, our global R&D and engineering team drives original innovation across premium ceramic sanitaryware, smart bathroom systems, bathroom hardware, and ADA-compliant accessibility solutions —
continuously advancing technology and craftsmanship to bring beauty, comfort, and safety to homes worldwide.
Our Global Footprint
We collaborate with designers across multiple regions, blending diverse aesthetic perspectives to re-imagine modern bathroom living and humanized home care design.
Our engineering labs conduct full-cycle product validation: ceramic performance, hardware durability, home care grab-bar load testing, smart fixture reliability, and water-saving efficiency verification.
Our components and production resources come from pre-qualified partners worldwide. Every partner follows unified quality, environmental and labor compliance standards set by our Singapore global headquarters. We tailor product specifications for North-America market: ADA accessibility standards, US water conservation standards, and material safety requirements are embedded into early-stage product development.
Core Values
Facts & Figures
Multiple regional R&D & professional testing labs. Our bathroom and home-care products are validated to meet US standards & ADA accessibility requirements, winner of
multiple world-class industrial design awards.
Sanitary-ware & home-care
manufacturing heritage
Cooperated international design studios
globally
Professional global team members
Global offline brand stores & service
outlets
Global Design Ecosystem
We own a world wide top-tier design collaboration system, cooperating with more than 5,000 professional design studios across the globe. Our international design team covers Asia, Europe, North America, and Oceania, gathering cross border creative talents. We integrate aesthetic design for bathroom spaces and human-centric ergonomic design for home care products, achieving perfect balance between beauty and practicality.
Adhering to original, restrained and humanized design philosoply, our bathroom and home care products have won numerous world -class authoritative design awards: German Red Dot Design Award German iF Design Award, American IDEA Design Award, American MUSE Design Awards, London Design Awards / Tokyo Design Awards.
People-First
Sustainability is not only about our planet, but also about people - our team
members, supply-chain workers, end-users and communities we serve. Our brand's dual layout of bathroom aesthetics and home care warmth always takes people's
needs as the core.
Care for People across Supply Chain
We enforce unified ethical labor standards across all our global partner facilities. We advocate safe working environment, fair welfare and respect for every
employee.
Design for Inclusive Living
Everyone deserves safe, dignified and comfortable home experience. Relying on our home care product line, we deeply research the living pain points of seniors, people with limited mobility and families with safety needs. We convert user real needs into professional assistive product innovations, and create warm and aesthetic bathroom spaces for all users.
Craft & Technology
ELLAI boasts strong global manufacturing and R&D strength. The brand operates 6 global production bases with over 2,000 technical patents and achieves 100% recycling of production waste. Equipped with 1,000 automated production lines running 24/7 and 3 national-level professional testing laboratories, ELLAI strictly controls product quality. The annual output exceeds 12 million pieces, and the total cumulative products shipped can circle the earth 2.5 times, ranking among the top large-scale production capacities in the industry.
Ceramic Firing Technology
Adopting constant high-temperature firing at 1280°C, the ceramic water absorption rate is lower than 0.2%. The dense glaze layer is stain-resistant, crack-proof and
yellowing-resistant. The finished product qualification rate reaches 99.8%, delivering far better durability than ordinary industry ceramics.
Handrail Load-Bearing Test
All barrier-free handrails pass ten thousand static pressure tests, supporting a maximum weight of 150kg. With stable and firm structure, they fully comply with North American ADA safety standards and ensure safe use for all groups of people.
Precision Hardware Processing
Adopting CNC precision processing technology, all hardware accessories pass 48-hour professional salt spray anti-corrosion testing. They are rust-proof, wear-resistant and smooth in operation, with a service life 60% longer than ordinary hardware parts.
Water-Saving Technology Test
Our self-developed flushing structure achieves 40%+ water savings and 99% cleaning accuracy after thousands of tests. Saving 14 million tons of water yearly, equivalent to Lake Mead